56% of Marketers believe that there is a huge scope of improvement in their Database strategy. In a recent study Data Appending was the top ranked service by marketers. This highlights that marketers are working well at the core of their marketing and sales structure - Database.
Data appending, and enrichment vendors ranked as the most eﬀective third-party data source among B2B marketers looking to the outside to garner intelligence on current and future customers.
Beyond the basic data – name, email address and company name – for B2B marketers the top three most valuable pieces of data and information they would like to obtain from prospects are; the buying time frame (51%), budget information (39%) and the industry vertical (26%) of the customer target.
It can be a daunting task to get these data, but it is essential to consistently feed your lead nurturing campaigns. This is an area where working with data append companies and data enrichment providers can help.
Once you are done shaping your Marketing database. The next step is to Append it. The ultimate intended goal Of Data Appending is Customer segmentation. You don't have to waste your time and resources on creating converged buying pro les.
It's the way you gain more information about your customers, prospects, competitors, markets and soon. In layman's terms, a data appends when a vendor receives input data, matches it to a master database, and returns a Ie containing both datasets. A list Of names and addresses can be transformed into a telemarketing list complete with demographics and purchase behavior, for example.
Dedicated server easy to integate with any CRM system Manage and Control Seamlessly
Muti Level Autenication Mulitple Permission-Base Logins Secured Cloud-Based Server.
Postal Address Appending.
Mailing Address Verification.
Most of the businesses are not able to possess high quality of data required for decision making this year. Nearly about a quarter of the information is inaccurate and poor quality of data is aﬀecting all your marketing and sales eﬀorts to provide excellent customer service.
Just appending Data like email, phone and postal addresses will allow you to drive only your email, tele and Direct marketing campaigns. But this won’t be enough for you to craft high end campaigns backed by a goldmine of insights about your prospects and customers. What you need is insights which will help you deliver high level of personalized campaigns to your clients and customers. So,what can you Append and what kind of appending services are available
Email is the dominant contact information, and undeniably most businesses would prefer to communicate with you through email. Make your database enhanced and marketable via email appends of the email addresses that you speciﬁcally need for your business.
Postal address appending adds the missing postal addresses to your existing database. No matter how far we go with our technology, and online campaigns, there are certain campaigns which are eﬀective only when it is made the traditional way and that’s when Postal address appending comes into the picture.
With phone number appends you can phone append your existing database so that you don’t have to struggle with contacting targeted audiences. When used strategically Phone append can drive telemarketing which can be the gateway to new business opportunities for revenue generation and customer acquisition.
Doesn’t matter if you are running a direct mail campaign or an email campaign, you cannot ignore the social presence of your customers. You have to connect with them through all the social media platforms such as Twitter, Facebook, and LinkedIn to name a few. You can do Social Media Appending on your existing database or get the social media contacts of your target audience. It’s an eﬀective and proven method to boost your social media campaigns.
It’s a type of append whereby one ﬁeld of data is used to return all other data tied to it. Imagine a call center has a list containing phone numbers of callers who expressed interest in a product but lacks name or address. A reverse phone append will ﬁll in the blanks. Using the phone number for exact matching to a master ﬁle, the call center can obtain the name, address, phone type, email address, and even complete demographic information associated with that number. Based on this additional information, marketers can segment and send postal mail or email to the prospects, trusting they are marketing to people who are interested in their product.
Today, your company’s Facebook page can act as a lead generating machine gun, if handled eﬀectively and eﬃciently. Social Validation is the process of collecting and verifying each of the proﬁles associated with your brand on all your social media Channels like Facebook, Linked-In, Pinterest, Twitter and so on.
Collating this client data can be a meticulous task. This data is collected from various facets of the social media platform after robust veriﬁcation and validation of each proﬁle.
A social proﬁle adds personality to what was previously only a name, job title, lead score, or customer history. Having social network information in a CRM lets you have more authentic conversations with business decision makers. With our socially validated data, you’ll know the "Four W's" of your audience :