When it comes to return on investment (ROI), no other marketing channel can compete with email. However, sometimes people are quick to declare that “email marketing is dead.”
At least $36 is generated for every $1 spent on email marketing. Despite the pandemic’s devastation, 77% of marketers reported seeing more email engagement in 2021, despite sending fewer weekly emails than in the year prior.
Your brand exposure, customer relationships, lead follow-up, and most crucially, revenue creation can benefit greatly from a well-crafted message.
Email marketing is the ideal instrument for achieving your objectives, whether you want to offer exciting information, interact with your audience, sell goods or services, or engage with customers.
“Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI” – Karl Murray.
You’ll discover 10 tried and tested methods in this post that can improve your email marketing list.
Promote signing up with a compelling discount offer
The very first step in the email marketing funnel is to convert site visitors into subscribers, and this is what these popups are made to do.
Although this one is quite simple, it’s surprising how many websites don’t have a welcome popup to gather email addresses. A tempting discount coupon should be displayed in the welcome popup to persuade even casual users to enter their email addresses.
With their email in your possession, you can begin the lifecycle of email marketing with them, starting with a welcome flow to campaigns, whether or not they decide to make an immediate purchase.
Create the Ideal Lead Magnet
The most crucial step to gaining new subscribers is using a lead magnet. Unfortunately, the majority of businesses skip this initial step in favor of simply having a website subscription option.
But a carefully crafted lead magnet can make the difference between a list that is unstable and subject to weekly unsubscribes and one that has readers who are interested in what you have to say.
Your offers won’t be seen if your lead magnet doesn’t match what you want to sell, and your subscriber list will drop.
Use social media to promote the email newsletter.
You should keep in mind that social media has a significant impact on marketing while you develop your email list.
Even while social media frequently receives the majority of the credit for marketing, you shouldn’t completely disregard it when creating your email marketing strategy because it can just hold the secret to improving it.
If you already have a large number of followers, promoting your email newsletter will likely reach more people than standard popups or opt-in forms ever could.
Don’t limit yourself to one subscription plan.
If you offer a more specialized, niche list that is more focused, someone who doesn’t want to be on your general email marketing list might seize the opportunity. You are more likely to have visitors subscribe to at least one of your lists if you develop more specialized, targeted lists.
Don’t give up on keeping your current subscribers.
There are a few things you should do in order to retain your current email subscribers and keep your email subscriber base healthy. Retaining members lower your unsubscribe rate, which leads to an increase in the size of your email marketing list as a whole.
Start by setting up a preference center. A preference center will make sure that your subscribers hear from your business about things that are important to them and at a frequency that is convenient for them, which will prevent individuals from unsubscribing.
Launch a campaign to win back or reactivate subscribers when you observe a portion of your email list becoming inactive. Send an email with an alluring subject line and a tempting offer.
Collaborate with a partner to co-host a webinar.
Ensure that participants understand they are subscribing to two distinct email newsletters when they register. This is a really successful strategy for reaching out to new people.
Host a quiz online and email the answers.
Online quizzes are very common and, depending on the subject, can both stimulate the user’s ego and curiosity. Create a fun quiz that pertains to your niche and post it on your website.
While you should post the results on the page, think of a clever way to capture the participant’s email from the activity by emailing them a detailed answer sheet or a personality report based on their responses.
Encourage people to join the club.
Give users the option to join a birthday or anniversary club by submitting their email address and the appropriate date. Give them a special deal as a thank you for signing up, and then send them something unique thing for their birthday or anniversary, like a voucher.
Exclusive access for subscribers
Everyone enjoys having access to special information. Offer your email subscribers something only they can obtain. It can be a unique discount. You might have access to a movie, an e-book, or some other helpful resource. Promote the availability of this unique access to entice more people to sign up for emails.
“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo.
Provide a free trial
Give customers the option of a free trial of your goods or service. To add a new contact to your email marketing list, ask for an individual’s email address when they request to begin their free trial.
Conclusion
You’re not the only one who is confused about how to expand your email list. Since marketing is moving away from email and toward other well-liked digital platforms, it can appear that consumers have forgotten about email. However, establishing an email list still has a lot of value and is still a great strategy to reach your consumers. Discover the methods that are most effective for you, and then watch your email list expand!
10 best practices to build a powerful email marketing list
