Some interesting stats on Email Marketing Automation
- 63% of marketers automate email marketing, the top automated channel (Ascend).
- 18% of companies use automation as their main email tactic (Hubspot).
- 31% of email orders result from automated emails. (Omnisend).
- Automated emails have 83.4% improved opens, 341% higher clicks, and a 2,270% increase in conversions (Omnisend).
- 77% of companies saw higher email engagement, with automation playing a key role (Hubspot).
- 48% of email marketers hope to increase email marketing automation (MarketingCharts).
- 71% of marketers rank automation as the 3rd most effective email strategy (Hubspot).
How Email Marketing Automation Enhances Customer Relationships
1. For New Customers: With the help of automated Welcome emails showcase your brand and instantly win new customers with personalized welcome emails.
Example: Welcome Gift Inside: Enjoy 25% Off!, or First Time Here? Enjoy This Special Discount.
2. For Old Customers: Submit product recommendations based on history & Automate post-purchase follow-up emails to monitor customer satisfaction or offer extra benefits.
Example: Thank You for Being with Us—Here’s Something Special Just for You or Birthday / Anniversary offers.
3. For Loyal Customers: Send automated emails to loyal customers with appreciation with Token.
Example: Use code LOYALTY30 at checkout to enjoy 20% off.
4. For Inactive Customers: Run Re-Engagement Campaigns with Exclusive Offers and send valuable content such as helpful tips, product updates, or loyalty rewards.
Example: Send special tokens like “enjoy a 20% discount on your next purchase with code WELCOMEAGAIN20“.
5. For Active Customers: Personalized Offers with exclusive deals or personalized recommendations. Automation ensures they stay engaged after their return.
Example: Send special tokens like “use code THANKYOU20 at checkout”.