Thanks to the Internet! It has made exchanges between companies more accessible. Collaboration can be done at the touch of a button. Winning over key decision-makers within an organization is the most difficult task for any salesperson. Beyond a good sales pitch, identifying the right person and get...

Email marketing remains the most economical way to gain visibility with your audience. You can communicate directly with your most engaged audience or customers by developing an email marketing strategy. In order to get the most out of your email campaigns, it’s essential to grow your email li...

B2B businesses have less marketing budgets than B2C. Budgets for marketing usually account for 2 to 5% of total revenue. The majority of time and resources are spent on advertising. However, the Warc Report’s results predict a fall in advertising from 8.3% in 2022 to just 2.6% in 202...

Every company wants to have an impact, whether it be on its financial condition, customer loyalty, market share, or positioning. This is especially important in a market with various products and services. Compete for customers’ attention across multiple communication channels. 60% of the global p...

Do you know that over 200 billion emails are sent worldwide every day? There is no doubt about the impact an effectively written email can have on your consumers’ purchasing choices. Email is one of the most crucial platforms for engaging clients, with over 4 billion email users globally and a...

To grow your revenue and outpace your competition, you must stay on top of the latest B2B sales trends and incorporate them into your strategy. Though it is difficult to predict what will happen in the B2B sector, nothing revolutionary will happen. It is almost impossible to talk about any commercia...

The highest-ranking senior executives of a company are referred to as the C-suite (“chief” suite) executive. These senior staff members are in charge of the strategic planning for their division. Speaking with top management and the C-suite might be stressful, but it can mean the differe...

B2B databases are very widely used by companies. Customer database, prospecting, suppliers: each can be used at all levels of the company. In this article, we will explain what is a B2B database, why to buy a B2B database, and the top 6 B2B database providers in the APAC region is. What is a B2B [&h...

When it comes to return on investment (ROI), no other marketing channel can compete with email. However, sometimes people are quick to declare that “email marketing is dead.” At least $36 is generated for every $1 spent on email marketing. Despite the pandemic’s devastation, 7...

The B2B sales funnel is a practical methodology for determining the strategies that will convert unknown visitors to a website into identified contacts, prospects, and qualified leads into customers. The challenge is to deliver information adapted to each stage of the decision-makers purchasing proc...