Insights That Drive Success Expert Tips & Trends in Data-Driven Marketing
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The Role of an Ideal Customer Profile in Business Growth
Creating an ideal customer profile (ICP) can be difficult, particularly in a market that is changing quickly and has new rivals. For a business to
Why Email Marketing is Essential for B2B Lead Generation Success
While staying top among the most popular B2B lead generation strategies in today’s competitive business environment, emailing is a must-have activity of marketers targeting businesses
Strong Customer Relationship with Email Marketing Automation
Some interesting stats on Email Marketing Automation 63% of marketers automate email marketing, the top automated channel (Ascend). 18% of companies use automation as