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All sizes of organisations need to use email marketing.. A good email marketing strategy offers a wider reach than social media. Setting up an effective email marketing campaign will allow you to reach where your customers go daily, i.e., their inboxes. It represents an opportunity for small busines...

Thanks to the Internet! It has made exchanges between companies more accessible. Collaboration can be done at the touch of a button. Winning over key decision-makers within an organization is the most difficult task for any salesperson. Beyond a good sales pitch, identifying the right person and get...

Email marketing remains the most economical way to gain visibility with your audience. You can communicate directly with your most engaged audience or customers by developing an email marketing strategy. In order to get the most out of your email campaigns, it’s essential to grow your email li...

B2B businesses have less marketing budgets than B2C. Budgets for marketing usually account for 2 to 5% of total revenue. The majority of time and resources are spent on advertising. However, the Warc Report’s results predict a fall in advertising from 8.3% in 2022 to just 2.6% in 202...

Every company wants to have an impact, whether it be on its financial condition, customer loyalty, market share, or positioning. This is especially important in a market with various products and services. Compete for customers’ attention across multiple communication channels. 60% of the global p...