Do you know that over 200 billion emails are sent worldwide every day? There is no doubt about the impact an effectively written email can have on your consumers’ purchasing choices. Email is one of the most crucial platforms for engaging clients, with over 4 billion email users globally and a...

To grow your revenue and outpace your competition, you must stay on top of the latest B2B sales trends and incorporate them into your strategy. Though it is difficult to predict what will happen in the B2B sector, nothing revolutionary will happen. It is almost impossible to talk about any commercia...

The highest-ranking senior executives of a company are referred to as the C-suite (“chief” suite) executive. These senior staff members are in charge of the strategic planning for their division. Speaking with top management and the C-suite might be stressful, but it can mean the differe...

B2B databases are very widely used by companies. Customer database, prospecting, suppliers: each can be used at all levels of the company. In this article, we will explain what is a B2B database, why to buy a B2B database, and the top 6 B2B database providers in the APAC region is. What is a B2B [&h...

When it comes to return on investment (ROI), no other marketing channel can compete with email. However, sometimes people are quick to declare that “email marketing is dead.” At least $36 is generated for every $1 spent on email marketing. Despite the pandemic’s devastation, 7...

The B2B sales funnel is a practical methodology for determining the strategies that will convert unknown visitors to a website into identified contacts, prospects, and qualified leads into customers. The challenge is to deliver information adapted to each stage of the decision-makers purchasing proc...