Key Email Marketing Statistics 2024
- 2024 there are 4.48 billion global email users, with projections showing growth to 4.59 billion by 2025 and 4.73 billion by 2026.
- 36.5% Average open rate for email marketing campaigns.
- Email marketing is the second most effective channel for generating leads (32%), following in-person tradeshows and events (33%).
- 44% of marketers report the best results from email marketing.
- 70% of marketers rate their lead generation as high-quality.
Some interesting stats on Email Marketing in 2024
- 64% SMB’s use email marketing in their business.
- 36% of B2B professionals use email marketing.
- Personalized email campaigns can increase revenue by up to 76%.
- In 2023 57% of B2B companies with over 500 employees incorporated AI in their business.
Source: Forbes, Statista, Hubspot, Litmus, MarketingCharts,