Email Marketing Statistics in 2024

B2B email marketing stats : Data Maelumat
Email Marketing Stats 1
Email Marketing Stats 2
Email marketing stats 2024

Key Email Marketing Statistics 2024

  • 2024 there are 4.48 billion global email users, with projections showing growth to 4.59 billion by 2025 and 4.73 billion by 2026.
  • 36.5% Average open rate for email marketing campaigns.
  • Email marketing is the second most effective channel for generating leads (32%), following in-person tradeshows and events (33%).
  • 44% of marketers report the best results from email marketing.
  •  70% of marketers rate their lead generation as high-quality.

Some interesting stats on Email Marketing in 2024

  • 64% SMB’s use email marketing in their business.
  • 36% of B2B professionals use email marketing.
  • Personalized email campaigns can increase revenue by up to 76%.
  • In 2023 57% of B2B companies with over 500 employees incorporated AI in their business.

Source:  Forbes, Statista, Hubspot, Litmus, MarketingCharts,