Strong Customer Relationship with Email Marketing Automation

Email marketing automation
Infographic: email marketing automation
email marketing automation: infographic

Some interesting stats on Email Marketing Automation

  • 63% of marketers automate email marketing, the top automated channel (Ascend).
  • 18% of companies use automation as their main email tactic (Hubspot).
  • 31% of email orders result from automated emails. (Omnisend).
  • Automated emails have 83.4% improved opens, 341% higher clicks, and a 2,270% increase in conversions (Omnisend).
  • 77% of companies saw higher email engagement, with automation playing a key role (Hubspot).
  • 48% of email marketers hope to increase email marketing automation (MarketingCharts).
  • 71% of marketers rank automation as the 3rd most effective email strategy (Hubspot).

How Email Marketing Automation Enhances Customer Relationships

 

1. For New Customers: With the help of automated Welcome emails showcase your brand and instantly win new customers with personalized welcome emails.

Example: Welcome Gift Inside: Enjoy 25% Off!,  or  First Time Here? Enjoy This Special Discount.

2. For Old Customers: Submit product recommendations based on history & Automate post-purchase follow-up emails to monitor customer satisfaction or offer extra benefits.

Example: Thank You for Being with Us—Here’s Something Special Just for You or Birthday / Anniversary offers.

3. For Loyal Customers: Send automated emails to loyal customers with appreciation with Token.

Example: Use code LOYALTY30 at checkout to enjoy 20% off.

4. For Inactive Customers: Run Re-Engagement Campaigns with Exclusive Offers and send valuable content such as helpful tips, product updates, or loyalty rewards.

Example: Send special tokens like  “enjoy a 20% discount on your next purchase with code WELCOMEAGAIN20“.

5. For Active Customers:  Personalized Offers with exclusive deals or personalized recommendations. Automation ensures they stay engaged after their return.

Example: Send special tokens like  “use code THANKYOU20 at checkout”.